A+ PDP Redesign at Columbia Sportswear

 The design team sought to enhance our A+ PDP content, recognizing its current inadequacy in adding value to the product. Initiating the improvement process, we convened for multiple brainstorming sessions to identify key design challenges. Subsequently, each team member generated distinct designs, culminating in collaborative showcase sessions where we synergized our ideas. This collaborative effort resulted in the creation of our revamped A+ PDP content.